Marketspace works with clients to design and deploy complex, multi-platform strategies to acquire, retain, and develop customer relationships for greater value at lower cost.

Our approach centers on the strategic design and optimization of "interface systems," the complex arrays of touch points that companies use to manage how they relate to customers, deliver services, and support offerings. Our work extends to defining migration strategies to shift target customer segments into more effective channel behaviors. Our goal is to enhance customer experiences in ways that drive higher levels of revenue and earnings productivity by optimizing customer flows through critical "channel pathways" for purchasing and loyalty behavior.

Proven in client work to create significant business impacts, the Marketspace approach was developed over more than a decade of research into strategies for competing in the networked economy, starting in the early 1990's at Harvard Business School, where our founders developed the world's first formal e-business curriculum. Most recently, the firm's insights have appeared in Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers, by Marketspace co-founders Jeffrey F. Rayport and Bernard J. Jaworski (HBS Press, 2005, see www.bestfaceforward.info.)

Marketspace LLC is an affiliate of Monitor Group, the global strategic advisory and merchant banking firm with 1,400 professionals in 28 offices around the world.

Best Face Forward

Learn more about Best Face Forward, by Jeffrey Rayport and Bernard Jaworski (Harvard Business School Press, 2005).

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